A real report card. Five things, every time.
Every landing page, email, or asset runs the same rubric. Not a vibe, not a fresh opinion. The same five dimensions, scored the same way, every time.
It judges the message: clarity, copy, CTA, and offer fit. It won’t promise you conversions or fix your targeting, and it’ll tell you when the problem isn’t the copy.
This page knows exactly what it is and proves it by diagnosing itself, which is a rare and strong move. The hero takes a beat to name the audience, and the strongest proof is buried at the bottom.
The Fix: Lead with the reader’s headspace before you name the product. Open with the moment she’s in, then introduce what JulieDx does.
Why This Is Costing You: Your reader is already mid-problem when she lands, and product-first copy talks past her.
The actual diagnostic this site’s homepage received on June 10, 2026.
Read the full report →A letter grade, a one-liner verdict, and a ranked fix list.
Stop sending things into the dark. Not a list of opinions. A diagnosis. You see what’s actually holding it back, you fix that, and when your client asks why it’s working, you’ve got the answer.
A rubric isn’t just structure. It’s the difference between a real diagnosis and a guess dressed up in bullet points.
Because a rubric isn’t a fresh opinion.
The rubric is Julie Irving’s, built over 15 years in marketing. You get a verdict you can forward, not an answer that evaporates.
“Umm.. this diagnostic tool is scary good!”
“Far more structure, clarity, and actionable insights than I could have articulated on my own.”
“I just used this on 2 different sites and one PDP page. Blown away.”
Before you grade the work, grade your storefront.
You’re a fractional CMO. Your LinkedIn is the first thing a buyer reads, and most fractional profiles still read like a resume. Run yours through the free diagnostic, get your grade and a rewrite, then point the same engine at everything you ship for clients.
Grade my profile free →
Your first run is free, just give an email. No card needed for that one.
I’m Julie Irving, 15 years in marketing and 5 years in advertising sales before that, across retail, e-commerce, healthcare, health insurance, and health tech, marketing to consumers and businesses both. I’ve spent a long time being the person trying to figure out why something wasn’t working, with no good tool to help me do it fast. So I built one. LinkedIn
Yes. That's exactly who I built it for. Run a client's email, landing page, or direct mail piece and you get the same grade, the same real problem named, the same ranked fix list. Nothing you paste gets stored, sold, or trained on.
Subscribe from any tool and the run cap lifts right away. Running client assets at volume, or want a custom setup? Email me at julie@juliedx.com.
I don't store it, sell it, or train on it. You paste it in, you get a diagnosis, it's gone.
Unlimited runs are $19.99 a month, with a 3-day free trial. Cancel before your trial ends and you're not charged. The founding rate of $19.99 stays locked as long as you keep it.
Emails, landing pages, and direct mail pieces. PositioningDx is coming. If there's something else you want diagnosed, tell me. That's exactly the kind of feedback that shapes what gets built next.